ControlUp Leadership

Jed Ayres
CEO

Jed Ayres brings to ControlUp a vast experience in leading multinational software organizations, successfully executing strong organic and inorganic growth strategies, building groundbreaking leadership teams, executing on strong partnership and expanding internationally. Most recently, Ayres served as CEO of IGEL, where he was instrumental in its acquisition by TA Associates and positioning it as a market leader. Prior to that, Ayres was responsible for the strong growth in category leader AppSense, and further successfully fulfilled positions with MCPc, MTM Technologies and GE Capital IT Solutions.

Asaf Ganot
Executive Chairman & Co-Founder

Asaf Ganot is the Executive Chairman & Head of Product Strategy at ControlUp and was the Co-Founder and CEO of ControlUp from 2014. Prior to founding the company, Asaf co-founded Smart-X Software Solutions where he also held the position of CEO for 5 years.

Yoni Avital
COO & Co-Founder

Yoni Avital is a well-known EUC (End-user computing) and virtualization expert. Yoni has worked with VMware, Microsoft and Citrix products for more than 15 years and implemented dozens of large-scale DEX projects. In the last couple of years, Yoni has utilized his vast experience in managing complex enterprise environments to fulfill the vision of setting ControlUp as the new standard in Digital Experience Monitoring and VDI management.

Tom Holland
CRO

Tom Holland brings extensive enterprise sales experience most recently as the VP of enterprise sales at Citrix Systems where he lead the sales and services organization in providing solutions that securely deliver the world’s most important apps and data to enable people and businesses to work better.

Prior to this, Holland was Vice President of the Northeast Area in the US, a role he held since 2010. He has held a variety of other roles in the Americas Sales and Services organization since joining Citrix in 2006, including leadership roles in the Sales Strategy, Channel, SI and ISV sales and Emerging Product Sales organizations.

Holland came to Citrix through the acquisition of Reflectant Software where he served as VP of WW Sales. Prior to that, he spent time working at Kintana (acquired by Mercury Interactive) and Webline Communications (acquired by Cisco).

Nicole Simons
Chief of Staff

Nicole Simons is the chief of staff of ControlUp having previously held the same position at IGEL Technology. She previously worked at AppSense as a Director of Marketing Operations. Nicole attended North Central College and Rockford University.

Dana Eisen
VP HR

Dana is currently the VP of HR at ControlUp, a position she has held since August 2014. Prior to that, she was the HR Manager at JVP Media Studio and worked as a human resources professional at Citadis. Dana began her career in human resources at Intel working as a recruiter.

Jon Wallace
CTO

Jon Wallace has a stellar track record in the technology industry, having achieved consistent, remarkable success throughout his career. As the co-founder and former CTO of Avacee, a cloud-first platform for managing systems and devices, Wallace joined ControlUp via the acquisition of Avacee. Prior to Avacee, he held key positions in other successful ventures from Internet security to cloud analytics. Before that, he was VP of unified IT product strategy and marketing at Ivanti, which he joined via the acquisition of AppSense. He had various executive positions during his 12-year tenure at AppSense, with the last one being CTO.