ControlUp Takes Best of Show at VMware Explore 2023

Jed Ayers Becomes ControlUp’s New CEO

ControlUp is excited to share that Jed Ayres has joined as our new CEO! Jed will work alongside co-founder Asaf Ganot, now the Executive Chairman, and will head our company’s product strategy. As a leader in the Digital Employee Experience (DEX) technology revolution, Jed outlined his three-part strategy for ControlUp:

  • Go-to-Market Acceleration: Build out a channel-centric approach with enterprise customer success and a robust technology ecosystem 
  • Global Expansion: Grow market presence across EMEA and APAC while deepening the company’s reach throughout the North American market
  • Customer Advocacy: Investing in a program encouraging greater customer advocacy,  delivering the DEX solution customers want with greater speed and affinity 

“Jed’s proven leadership and success with channel-driven organizations will help us bring our cutting-edge technologies to a global audience of enterprise customers,” said Asaf Ganot, Executive Chairman and Co-founder of ControlUp. “I am looking forward to partnering with Jed to advance our strategy of delivering the best digital employee experience in the market.”

Partner Support

In support of Jed’s announcement, we are pleased to share comments from our financial, technical, and channel partners. 

“Citrix and ControlUp have partnered together for many years to help customers monitor performance and user experience. We are excited to see Jed Ayres in this new role because he has a track record of alliance partnering, innovation, industry trends, and channel success that complements Citrix very well.”

Sridhar Mullapudi | EVP and General Manager, Citrix, Cloud Software Group

“As a Microsoft partner, ControlUp has been working for years with worldwide organizations to make sure that they can manage, monitor, and optimize their Microsoft cloud solutions such as Azure Virtual Desktop and Windows 365. The new CEO appointment of Jed Ayres, an industry innovator and disruptor with an excellent track record of delivery in the EUC market, is great news for the entire community.”

Scott Manchester | Director of Product Management, Microsoft Azure Desktop and Windows 365

Event Highlights 

SiliconANGLE theCUBE

Asaf Ganot and Jed Ayres spoke with John Furrier and Dave Vellante from theCUBE about Jed’s joining ControlUp, Asaf’s new role, and the company’s direction moving forward. 


Over 500 of our closest EUC friends joined ControlUp and partners for THE EUC Party of the week. We can’t think of a better way to celebrate our commitment to customers and technology with food, drinks, bowling lanes, and dancing!  We want to thank our co-sponsors XenTegra, Microsoft, LG, IGEL, ServiceNow, 10ZiG, PrinterLogic, and Rimo3 for their support, and for being amazing party co-hosts! Stay tuned for how we top this party next year!

The Booth 

As a Platinum sponsor at this year’s event, we had a HUGE 30×30 booth filled with our latest technology demonstrating our NEW DEX Management Platform, including Edge DX, Real-Time DX, Scoutbees, and Remote DX products. 


Free Edge DX 50-User VIP Pack 

VIP Pack Booth

At this year’s event, we announced the ControlUp 50-User VIP Pack, a free version of our Edge DX solution that allows management, troubleshooting, and remediation for fifty desktop devices within and outside your network. This offering provides three benefits for your organization:

  • Remote Assistance: Remotely access a desktop running Windows, macOS, or Linux through console or remote access  
  • Desktop Troubleshooting: Edge DX gathers critical information, assisting IT in pinpointing the underlying cause of problems, providing a fast track to solve them
  • Issue Remediation: Automatically run scripts for detection, migration, and remediation with no IT interaction necessary 

To start today, visit our 50-User VIP Pack page or read our announcement blog.

TechTarget Best of Show Awards 

ControlUp received two awards from TechTarget at VMware Explore 2023:

“This software helps customers monitor their environment, from physical to virtual endpoints, and reduces time to resolution through auto-remediation.” – Judges 

Jed Awards

To say the least, VMware Explore 2023 was a hit! From engaging with our customers, friends and partners, to sharing the magic of ControlUp with new solutions, we wouldn’t change anything about our presence at VMware Explore this year. We’re excited for what’s to come and we can’t wait to share all the new company and product news that we have coming.

Stay tuned!

About the author

Michelle Olmstead

An integral part of ControlUp’s Field Marketing team, Michelle’s focus is on planning ControlUp-sponsored events (hopefully in person) and global events, such as HIMMS, Nutanix .NEXT, EDUCAUSE, VMWorld, Gartner Symposium, and more. Born and raised in the Bay Area of California, she is a beach lover, a former college soccer and volleyball player, and “mom” to a rescue dog who is incredibly spoiled.